|Presenter(s):||Andrea Ó Súilleabháin, Geoff Kelly, Deidre Williams|
|Date:||October 5, 2022, 12:30-2 pm|
Learn to effectively engage the media by building relationships and crafting your message.
If you want to get media coverage for your organization or campaign, it’s essential you’re seen and heard in the media on a regular basis. Journalists are constantly looking for interesting and engaging features. This workshop will cover how to clearly and concisely define your key message—particularly with facts and stories. It will cover how to prepare yourself to answer difficult questions, how to effectively write press releases, and how to deliver a memorable sound bite/quote. Practice your messaging and hear directly from two experienced, local media personnel as they share their thoughts and best practices on working with news sources and journalists.
Our panel will include:
Geoff Kelly, Journalist, Investigative Post
Deidre Williams, Buffalo City Hall Reporter, The Buffalo News
Andrea Ó Súilleabháin, Partnership for the Public Good
This workshop will be hybrid, with spots for 20 participants in our classroom at 617 Main Street and more participants via Zoom. Register to join in-person by emailing BuffaloCommons@cornell.edu; register to join on Zoom at this link.
This is part of a three-part series of workshops on working with the media; register for one, or join for all three:
1) Working with the Media: Get Your Story in Print
Wednesday, October 5, 12:30 – 2pm, For in-person registration, email BuffaloCommons@cornell.edu; Register to join via Zoom at this link.
2) Writing for the Media: Letters to the Editor, Op-Eds, and Press Releases
Wednesday, October 12, 12:30 – 2pm, For in-person registration, email BuffaloCommons@cornell.edu; Register to join via Zoom at this link.
3) Speaking to the Media: TV and Radio Interviews
Wednesday, October 19, 12:30 – 2pm, For in-person registration, email BuffaloCommons@cornell.edu; Register to join via Zoom at this link.
Workshops are free and open to PPG partners and the public. Because in-person space is limited, and because we’re providing lunch for in-person participants, please consider in-person registration a firm commitment to attend. Please let us know in advance if you can no longer make it, and we’ll offer your spot to someone else.
Please email firstname.lastname@example.org with any questions.