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Working With the Media

Marsha McLeod, Aaron Lowinger, Mark Sommer | November 19, 2018, 12-1:30 pm

Working With the Media

Learn to effectively engage the media by building relationships and crafting your message. If you want to get media coverage for your organization or campaign, it’s essential you’re seen and heard in the media on a regular basis. Journalists are constantly looking for interesting and engaging features. This workshop will go over how to speak in a way that people take notice and how clearly and concisely define your key message—particularly with facts and stories. It will cover how to prepare yourself to answer difficult questions, how to effectively write press releases, how to connect to your audiences, and how to deliver a memorable sound bite/quote. Practice your messaging and hear directly from three experienced, local media personnel as they share their thoughts and best practices on working with print, TV, and radio news sources and journalists. RSVP to buffalocommons@cornell.edu.

Buffalo Commons is launching three series of educational programs that share knowledge for the public good on topics ranging from civic engagement and local policy to best practices in community-based research. Each series has a unique goal, topic, and audience. 

Civic Engagement Workshops: A series identifying and understanding what role individuals, organizations, and institutions can play in shaping policies and practices and making positive changes in our communities.
Learning Labs: A series exploring community and researcher partnerships for progress in real civic issues through our core issue areas.
Scholar-Activist Forums: A series developing a network between and amongst partners, researchers, and scholars by spotlighting diverse, innovative voices who are building more just, sustainable, and culturally vibrant communities.

Find more information on the Buffalo Commons Engagement page.